Ultimate RB is the industry leader in rolled rubber and rubber mat flooring for a wide variety of applications. Formed by a merger of the top companies in its field, the unified new brand needed a website that would pull together the product lines, benefits, and applications of each of its component entities into a single cohesive offering.
We developed a website for the Ultimate RB marketing team that focused on crisp, clean lines, rich navigation, and ample whitespace to highlight the extensive product photography. We also worked with the talented development team at 729 Solutions to put together a custom web application that would allow visitors to mix their own multicolor rubber crumb flooring and view it in a variety of sample settings.
After launch, we continued to collaborate with the team to develop lead capture funnels, evolve existing content, and build enhancements based on collected usage data.