While we do not relegate ourselves to any one industry, client type, or even client size, we have built up a few areas of domain expertise simply by virtue of having a lot of happy clients!
Those clients recommend us to their partners and colleagues, and before you know it, we have an extra special something that we bring to specific tables.
Even in some of the least economically developed nations in the world, mobile phone penetration exceeds 85%; that means there is a digital infrastructure that reaches even the most inaccessible market niches, bringing potential services and products to people with access to few others.
From cross-border prepaid mobile top-ups, to mobile money e-wallets, to microinsurance schemes and MVNOs, we have worked for many years with some exciting organizations led by visionaries in this industry. We’ve got a great grasp of where this ecosystem has been, and where it’s going.
If you’re in this space, you will love how quickly we are on the same page with your grand plans.
Banking technology is a fascinating industry, and an agency that understands what goes into making the IT side of a bank tick is incredibly useful for companies looking to operate in that sector. The majority of our work in this space has been UK/EMEA/APAC-centric, but there’s lots we can bring to US operators as well.
From core banking software giants to niche service startups, we’ve been put to work clarifying the value chain, developing attention-grabbing campaigns, and structuring entire marketing departments and roadmaps from the ground up. We know the headaches of international tax regulatory compliance and core banking customization, as well as how tricky it can be to develop marketing that actually reaches the decision-makers you want.
If you’re offering services to any sort of financial institution, we can almost certainly help you out.
They tend to range from client-facing messaging to internal politicking to strategic alignment of actual offerings (“synergy” is a real thing here!) and hitting important “win” milestones in rapid succession.
Marketing folks are sometimes in upheaval and always overwhelmed, identity is a mess of mixed brands and cultures and market positions, and someone needs to untangle it, smooth it out, and get it rolling in the same direction. Preferably in time for the next board meeting.
We love being that someone.
