When Accella Performance Materials brought together the top brands in the tire flatproofing and tire care product industry under its corporate umbrella, they formed an impressive market leader with the top products worldwide. The crown jewel product was TyrFil, a cured polyurethane filling that prevents flat tires from work site sharps and combat IEDs alike.
The site for this newly unified suite of products needed to walk the line between the rough-around-the-edges construction aesthetic and a clean, professional presentation befitting the industry leader. The look and feel revolved around a limited set of vivid colors, some very crisp cross-section graphics, and ample tire track and soil textures. The end result is visually engaging and easy to navigate, with plenty of room to grow.
