Transfer Global is a promising mobile tech startup from a small team of highly talented industry veterans. Their market niche is emerging and innovative, with few players at all, and no others who do what they do. That means their work is often hard to describe clearly to potential partners and investors, a major challenge.
Transfer Global brought me on to get them running. They already had a logo, but needed a suite of starter identity collateral, and a quick and basic website. All of this was secondary in focus to the real core of what they needed: an amazing corporate presentation. The Transfer Global team needed a deck that would explain the promise of their business better than they could, that would sell for them just as strongly in a meeting as it would sent as a PDF via email.
The presentation development began with the storyline: the train of thought that would most effectively demonstrate the market and TG’s place in it. I worked closely with the CEO and COO to put together the arc, identify needed data, and craft key statements. Then I created a beautiful presentation template, and designed custom graphics for every slide. Ultimately, I created both a master deck with slides encompassing the next few planned market expansions for the company, and a whittled-down “quick and dirty” version that could be spoken from or sent via email with no further guidance needed.
The results were outstanding. Immediately, key potential partners and investors had the “Ah ha!” moments we were looking for. Conversations progressed so rapidly that Transfer Global came back to me needing a further step: a formal Executive Summary and business plan extrapolation documents, more in-depth than the slide deck but presenting the same business case for final decision-makers.
In the end, Transfer Global had an outstanding set of materials and documents that presented their identity and their offerings clearly and effectively, with excellent response from their target parties.