The ODDyssey Half Marathon is an annual race in Philadelphia, notable for its high quality equipment, its beautiful course, and its fun and often hilarious “obstacles” like hopscotch, juggling, and costume contests. The organizers came to me at the end of 2010 to update one of their postcards, and we subsequently worked together on the 2011 and 2012 races to create cohesive postcard campaign, supporting posters and ads, course maps, and designs for both the finisher gifts (t-shirts, medals, and souvenirs) and the variety of swag for sale (t-shirts, bumper stickers, coasters, glasses, and more).
My Role & Services
- Worked together to brainstorm marketing and PR ideas, and campaign targeting
- Designed postcards, posters, ads, t-shirts, and more
- Wrote and edited all collateral copy
