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I get asked this all the time. Social media is a no-brainer for so many brands. But what if you’re B2B? You aren’t interested in the eyeballs of millions of average jane consumers. You’re interested in very specific decision-makers—They’re not looking for you on Twitter, right?
Here are the 8 things I discuss with my B2B clients when looking at the social landscape.
DetailsThis is very exciting. Ever since I left the Agency life in 2011, I have been a freelancer. That's a great word. That word to me means flexibility, autonomy, and the ability to operate incisively and effectively in the often chaotic waters of my clients' business challenges. It also means "solo." And, beginning piecemeal in 2015 and…
DetailsI absolutely love it when one of my clients gets some headline love! We worked with Mehul and his small startup team on a powerful slide deck that would not only help him in his funding rounds, but that would also make his case so compellingly that he could also use it to gather interest from potential board members.
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